LA WAVE \ Brand Design
Art Direction & Design: Camila Murari
On November 2022, I launched my personal project 'La Wave Creative' - a Design Collective that is dedicated to helping Latino-owned businesses succeed and grow in the U.S. La Wave offers a range of services, including branding, design, and operates on the principles of Design, Business, and Learning, providing everything a small business needs in one place.
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![](https://cdn.myportfolio.com/8f8c75d2-3e30-45be-9e4e-cba8b1a5a2e1/8559e3f9-426f-476c-8630-48476f8025eb_rw_3840.png?h=b3a9817230bb8602f57a45d2cd5706ee)
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While conceiving and designing this dynamic brand, my inspiration came from the vibrant colors and lively spirit that are synonymous with Latino culture. I wanted the brand to reflect this energy and happiness, so I chose a palette that was colorful and bold, including shades of orange, green, pink, and blue. Additionally, I incorporated circular shapes into the design, which form the letters: L-A-W-A-V-E. These circles represent the idea of unity and community, reflecting the collective nature of the project and its commitment to helping small businesses succeed. Overall, my goal was to create a brand identity that was both visually striking and meaningful, capturing the essence of what La Wave Creative stands for.
![](https://cdn.myportfolio.com/8f8c75d2-3e30-45be-9e4e-cba8b1a5a2e1/48878327-61f8-46da-b29a-2139cd6e2918_rw_3840.png?h=743d39541637715423846f206aed899a)
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Check it out: www.lawavecreative.com
Instagram: @lawavecreative.