BEAN BOX \ Rebranding
Art Direction & Design: Camila Murari
CHALLENGE. Bean Box is a local coffee shop located in San Diego, California. Despite being in operation for over a decade, the establishment's visual identity did not show its unique personality.
SOLUTION. Under my Optional Practical Training, I provided this small business a full branding consulting. Through surveys conducted with customers, employees, and the CEO, I gained a deep understanding of the current brand image and developed a fresh brand identity, encompassing its Positioning, Promise, Purpose, and Attributes.
Leveraging this new perspective, I crafted a dynamic, minimalist logo and branding package.The new logo is dynamic, cute, and minimalist - all concepts derived from the surveys.
The circular shape present in the typography and all design elements represents the sense of community and unity evident in its regular clientele, which considers this small coffee shop and staff as family. The new color scheme brings a sense of warmth, sociability, agility, and trust to the brand, reinforcing the shop's cozy atmosphere and its commitment to excellent service.
