KITCHENAID \ Campaign Art Direction
Art Direction & Design: Camila Murari
Copywriting: Lucas de Lacerda
Creative Director: Victor Augusto
Agency: Jüssi
CHALLENGE. KitchenAid, the leading manufacturer of kitchen appliances, hosts a special week every year that offers customers great discounts on their products. The challenge of the project was to create a visual identity for KitchenAid's annual event aligned with the brand's overall image. Our client had a strong commitment to their established brand guidelines, but also expressed a desire to explore new ideas.
SOLUTION. To ensure the success of the campaign, I began by researching the brand's identity and customer preferences. After developing a comprehensive understanding of the brand guideline, I created six versions of a dynamic key visual that effectively communicated the event's purpose and reflected the brand's personality.
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After this visual identity approval, our team designed a range of digital assets that were used across various platforms, including KitchenAid's website and social media ads. I made sure that all the assets were consistent with the key visual and aligned with the brand's overall image.
The campaign was a huge success, and KitchenAid was able to connect with its customers in a meaningful way. The digital campaign not only drove sales but also helped to reinforce the brand's identity and build lasting relationships with its customers.
The campaign was a huge success, and KitchenAid was able to connect with its customers in a meaningful way. The digital campaign not only drove sales but also helped to reinforce the brand's identity and build lasting relationships with its customers.
