![](https://cdn.myportfolio.com/8f8c75d2-3e30-45be-9e4e-cba8b1a5a2e1/edfc8478-d45e-416b-a0ca-34701767372f_rw_1920.png?h=1e51a642a26c4d27e8f92a0ce1abd76e)
KITCHENAID \ Campaign Art Direction
Art Direction & Design: Camila Murari
Copywriting: Lucas de Lacerda
Creative Director: Victor Augusto
Agency: Jüssi
CHALLENGE. KitchenAid, the leading manufacturer of kitchen appliances, hosts a special week every year that offers customers great discounts on their products. The challenge of the project was to create a visual identity for KitchenAid's annual event aligned with the brand's overall image. Our client had a strong commitment to their established brand guidelines, but also expressed a desire to explore new ideas.
SOLUTION. To ensure the success of the campaign, I began by researching the brand's identity and customer preferences. After developing a comprehensive understanding of the brand guideline, I created six versions of a dynamic key visual that effectively communicated the event's purpose and reflected the brand's personality.
![](https://cdn.myportfolio.com/8f8c75d2-3e30-45be-9e4e-cba8b1a5a2e1/f6b9f3aa-658e-487c-94ae-9cd3a22c0051_rw_1920.jpg?h=f712ae00a4dac53a430c55aaa18078c6)
![](https://cdn.myportfolio.com/8f8c75d2-3e30-45be-9e4e-cba8b1a5a2e1/b9ecef26-7d34-4dd3-bd05-ed4ebc44e278_rw_1920.jpg?h=5d2cc7d1ed151e1298899fd3bbc132e1)
![](https://cdn.myportfolio.com/8f8c75d2-3e30-45be-9e4e-cba8b1a5a2e1/3db99a90-a757-44fa-a8ec-77f0056caac6_rw_1920.jpg?h=3fc9e653bcc8213be9b2e94092509c49)
![](https://cdn.myportfolio.com/8f8c75d2-3e30-45be-9e4e-cba8b1a5a2e1/c0f78028-12b2-4d41-baca-0d6bfbd44b9a_rw_1920.jpg?h=cb7062bb70425073885aa01e8fd0ed14)
![](https://cdn.myportfolio.com/8f8c75d2-3e30-45be-9e4e-cba8b1a5a2e1/d2a0c32e-3fd8-4e7a-a3f8-1420754bfc62_rw_1920.jpg?h=80323fef97995a29448524d0218e3b60)
![](https://cdn.myportfolio.com/8f8c75d2-3e30-45be-9e4e-cba8b1a5a2e1/45cc40e7-395f-4723-8791-8876f5642ed3_rw_1920.jpg?h=dbf35e47ff325373d254b2f9504a67d0)
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After this visual identity approval, our team designed a range of digital assets that were used across various platforms, including KitchenAid's website and social media ads. I made sure that all the assets were consistent with the key visual and aligned with the brand's overall image.
The campaign was a huge success, and KitchenAid was able to connect with its customers in a meaningful way. The digital campaign not only drove sales but also helped to reinforce the brand's identity and build lasting relationships with its customers.
The campaign was a huge success, and KitchenAid was able to connect with its customers in a meaningful way. The digital campaign not only drove sales but also helped to reinforce the brand's identity and build lasting relationships with its customers.
![](https://cdn.myportfolio.com/8f8c75d2-3e30-45be-9e4e-cba8b1a5a2e1/3196346d-af01-400b-af35-759ed971eb24_rw_3840.gif?h=cb7d531e7058db9fab73485a0f427f2b)