Samsung & VIVO

Campaign Design
Sao Paulo, 2012

Vivo, a brand of Telefonica, the largest telecommunications company in Brazil, enlisted the agency that I was working to create a sales campaign for their team. The sales team had specific targets to meet by promoting and selling Samsung products, with the best performers receiving a coveted trip to the Atacama Desert in Chile.

To kick-off the campaign, I designed a captivating key visual that featured Vivo's mascot traveling through the desert. The mascot effectively represented Vivo's brand identity while also creating a sense of adventure and excitement. This visual was then incorporated into other campaign pieces, including printing materials with campaign rules, and a series of emails marketing. In addition to the visual identity, I was also involved in the creative brainstorming sessions, where I contributed to developing the campaign mechanics and copywriting.

As an Art Director, it was an incredible experience to work with two well-respected brands, contributing with my expertise, in order to drive their sales and motivate their team.

AD: Cami Murari
Writer: Alex Miranda
AG: NBSete